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The Complete Guide to Publicity: Maximize Visibility for Your Product, Service,
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The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization Hardback - 1999

by Joe Marconi

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Reader reviews for The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization

From the publisher

Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining publicity to explaining the key tools of the trade, from understanding the media and the opportunities it holds to staging photos, events, speeches, and benefits. This book is a must-have for savvy media professionals and PR novices alike. Praise for other titles by Joe Marconi: For Crisis Marketing: When Bad Things Happen to Good Companies: Crisis Marketing offers a valuable guide to what a company can do before a crisis occurs and how to get beyond it. I highly recommend this book. -- Christopher Forbes, Vice Chairman, Forbes magazine For Image Marketing: Using Public Perceptions to Attain Business Objectives: . . . another winning effort from Joe Marconi, the master of marketing pragmatism. -- Joe Cappo, Senior Vice President, International Crain Communications, Inc.

Details

  • Title The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization
  • Author Joe Marconi
  • Binding Hardback
  • Pages 239
  • Volumes 1
  • Language ENG
  • Publisher NTC Business Books
  • Publication date 1999
  • ISBN 9780844200903 / 0844200905
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.24 x 6.36 x 0.95 in (23.47 x 16.15 x 2.41 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 98-39670
  • Dewey Decimal Code 659

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The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization
Stock photo: cover may vary

The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization

by Marconi, Joe

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Hardcover
ISBN 10 / ISBN 13
9780844200903 / 0844200905
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Brand: NTC Business Books, 0000-00-00. hardcover. New. 6.50x1.00x9.50. Buy with confidence. Excellent Customer Service & Return policy.
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A$26.06
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The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization
Stock photo: cover may vary

The Complete Guide to Publicity: Maximize Visibility for Your Product, Service, or Organization

by Marconi, Joe

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780844200903 / 0844200905
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1
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Free Delivery to USA

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Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$47.24
Free Delivery to USA