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How to Find and Cultivate Customers Through Direct Marketing
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How to Find and Cultivate Customers Through Direct Marketing Hardback - 1996

by Martin Baier; Foreword by Bob Stone

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From the publisher

Top industry-expert Martin Baier shows you how to use database technology to strengthen relationships with your best customers ... and find more just like them. Reveals how to build, enhance, and utilize a database to:
-- Identify likely prospects and cultivate existing customers
-- Maximize profits by focusing on select market segments
-- Construct appealing offers
-- Calculate the lifetime value of a customer
-- Forecast and budget promotion costs

Details

  • Title How to Find and Cultivate Customers Through Direct Marketing
  • Author Martin Baier; Foreword by Bob Stone
  • Binding Hardback
  • Edition [ Edition: first
  • Pages 243
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill/Contemporary, Lincolnwood, Illinois, U.S.A.
  • Publication date 1996
  • ISBN 9780844236667 / 0844236667
  • Weight 1.71 lbs (0.78 kg)
  • Dimensions 9.5 x 7.52 x 0.99 in (24.13 x 19.10 x 2.51 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 95-11296
  • Dewey Decimal Code 658.84

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How to Find and Cultivate Customers Through Direct Marketing
Stock photo: cover may vary

How to Find and Cultivate Customers Through Direct Marketing

by Martin Baier

  • Used
  • as new
  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780844236667 / 0844236667
Quantity available
1
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Item price
A$29.84
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Description:
McGraw-Hill/Contemporary, 1996. Hardcover. As New. Disclaimer:Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Item price
A$29.84
Free Delivery to USA
How to Find and Cultivate Customers Through Direct Marketing
Stock photo: cover may vary

How to Find and Cultivate Customers Through Direct Marketing

by Baier, M.

  • Used
  • Hardback
Condition
Used
Binding
Hardcover
ISBN 10 / ISBN 13
9780844236667 / 0844236667
Quantity available
1
Seller
Item price
A$55.37
A$26.81 Delivery to USA

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Description:
NTC Business Books, 1996. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9780844236667
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Item price
A$55.37
A$26.81 Delivery to USA
How to Find and Cultivate Customers Through Direct Marketing
Stock photo: cover may vary

How to Find and Cultivate Customers Through Direct Marketing

by Baier, Martin

  • Used
  • Good
  • Hardback
Condition
Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780844236667 / 0844236667
Quantity available
1
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Item price
A$77.77
Free Delivery to USA

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Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$77.77
Free Delivery to USA