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Cradle to Cradle: Remaking the Way We Make Things
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Cradle to Cradle: Remaking the Way We Make Things Paperback - 2002

by William McDonough; Michael Braungart

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Summary

“Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

Reader reviews for Cradle to Cradle: Remaking the Way We Make Things

From the publisher

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.

First line

In the spring of 1912, one of the largest moving objects ever created by human beings left Southampton, England, and began gliding toward New York.

Details

  • Title Cradle to Cradle: Remaking the Way We Make Things
  • Author William McDonough; Michael Braungart
  • Binding Paperback
  • Edition [ Edition: first
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher North Point Press, Gordonsville, Virginia, U.s.a.
  • Publication date 2002-04-22
  • Features Table of Contents
  • ISBN 9780865475878 / 0865475873
  • Weight 1.22 lbs (0.55 kg)
  • Dimensions 7.88 x 5.14 x 0.68 in (20.02 x 13.06 x 1.73 cm)
  • Themes
    • Holiday: Earth Day
    • Topical: Ecology
  • Category Science
  • Library of Congress subjects Recycling (Waste, etc.), Industrial management - Environmental aspects
  • Library of Congress Catalogue Number 2001044245
  • Dewey Decimal Code 745.2

Media reviews

Citations

  • Choice, 10/01/2002, Page 305
  • Discover, 07/01/2002, Page 87
  • Kirkus Reviews, 02/01/2002, Page 164
  • Mother Jones, 03/01/2002, Page 82
  • Publishers Weekly, 02/11/2002, Page 170

About the author

William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia. In 1999 Time magazine recognized him as a "Hero for the Planet," stating that "his utopianism is grounded in a unified philosophy that--in demonstrable and practical ways--is changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by United States.

Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Prior to starting EPEA, he was the director of the chemistry section for Greenpeace. Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management. Dr. Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W. Alton Jones Foundation, and other organizations.

In 1995 the authors created McDonough Braungart Design Chemistry, a product and systems development firm assisting client companies in implementing their unique sustaining design protocol. Their clients include Ford Motor Company, Nike, Herman Miller, BASF, DesignTex, Pendleton, Volvo, and the city of Chicago.

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Cradle to Cradle: Remaking the Way We Make Things
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Cradle to Cradle: Remaking the Way We Make Things

by William McDonough, Michael Braungart

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[ Edition: first ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: SOME ] Publisher: North Point Press Pub Date: 4/22/2002 Binding: Paperback Pages: 208
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Cradle to Cradle

by William McDonough

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Cradle to Cradle: Remaking the Way We Make Things

by McDonough, William; Braungart, Michael

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Cradle to Cradle: Remaking the Way We Make Things

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Cradle to Cradle: Remaking the Way We Make Things

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North Point Press. First Edition. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Cradle to Cradle : Remaking the Way We Make Things
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Cradle to Cradle : Remaking the Way We Make Things

by Braungart, Michael, McDonough, William

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Farrar, Straus & Giroux. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Cradle to Cradle : Remaking the Way We Make Things
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Cradle to Cradle : Remaking the Way We Make Things

by Braungart, Michael, McDonough, William

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ISBN 10 / ISBN 13
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Cradle to Cradle : Remaking the Way We Make Things
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Cradle to Cradle : Remaking the Way We Make Things

by Braungart, Michael, McDonough, William

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ISBN 10 / ISBN 13
9780865475878 / 0865475873
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Description:
Farrar, Straus & Giroux. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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