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Cradle to Cradle: Remaking the Way We Make Things Paperback - 2002
by William McDonough; Michael Braungart
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Summary
“Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
Reader reviews for Cradle to Cradle: Remaking the Way We Make Things
Review summary
Readers found the book informative and design-driven, praising its case for regenerative industry and its clear introduction to upcycling. Many appreciated that the physical object reflects the authors’ principles and enjoyed the design-history angle. Critiques centered on a lack of concrete, individual action steps and dated coverage on topics like microplastics, attributable to its publication era. Overall reception was positive, with some readers reporting a personally impactful experience.
Readers say this book is:
informativethought-provokinginspiringengagingdesign-focusedaccessiblelife-changingdated in partslight on personal guidancewell-producedWrite a review for this book
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From the publisher
First line
In the spring of 1912, one of the largest moving objects ever created by human beings left Southampton, England, and began gliding toward New York.
Details
- Title Cradle to Cradle: Remaking the Way We Make Things
- Author William McDonough; Michael Braungart
- Binding Paperback
- Edition [ Edition: first
- Pages 208
- Volumes 1
- Language ENG
- Publisher North Point Press, Gordonsville, Virginia, U.s.a.
- Publication date 2002-04-22
- Features Table of Contents
- ISBN 9780865475878 / 0865475873
- Weight 1.22 lbs (0.55 kg)
- Dimensions 7.88 x 5.14 x 0.68 in (20.02 x 13.06 x 1.73 cm)
-
Themes
- Holiday: Earth Day
- Topical: Ecology
- Category Science
- Library of Congress subjects Recycling (Waste, etc.), Industrial management - Environmental aspects
- Library of Congress Catalogue Number 2001044245
- Dewey Decimal Code 745.2
Media reviews
Citations
- Choice, 10/01/2002, Page 305
- Discover, 07/01/2002, Page 87
- Kirkus Reviews, 02/01/2002, Page 164
- Mother Jones, 03/01/2002, Page 82
- Publishers Weekly, 02/11/2002, Page 170
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