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Cradle to Cradle: Remaking the Way We Make Things Paperback - 2002
by William McDonough; Michael Braungart
Summary
“Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, “waste equals food” is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as “biological nutrients” that safely re-enter the environment or as “technical nutrients” that circulate within closed-loop industrial cycles, without being “downcycled” into low-grade uses (as most “recyclables” now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
First line
In the spring of 1912, one of the largest moving objects ever created by human beings left Southampton, England, and began gliding toward New York.
Details
- Title Cradle to Cradle: Remaking the Way We Make Things
- Author William McDonough; Michael Braungart
- Binding Paperback
- Edition [ Edition: first
- Pages 208
- Volumes 1
- Language ENG
- Publisher North Point Press, Gordonsville, Virginia, U.s.a.
- Date 2002-04-22
- ISBN 9780865475878 / 0865475873
- Weight 1.22 lbs (0.55 kg)
- Dimensions 7.88 x 5.14 x 0.68 in (20.02 x 13.06 x 1.73 cm)
-
Themes
- Holiday: Earth Day
- Topical: Ecology
- Library of Congress subjects Recycling (Waste, etc.), Industrial management - Environmental aspects
- Library of Congress Catalog Number 2001044245
- Dewey Decimal Code 745.2
Media reviews
Citations
- Choice, 10/01/2002, Page 305
- Discover, 07/01/2002, Page 87
- Kirkus Reviews, 02/01/2002, Page 164
- Mother Jones, 03/01/2002, Page 82
- Publishers Weekly, 02/11/2002, Page 170
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