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Fostering Sustainable Behavior An Introduction to Community-Based Social
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Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing (Education for Sustainability Series) Unknown - 1999

by Doug McKenzie-Mohr; Smith, William.


From the publisher

Our consumption patterns are threatening to outstrip Earth's ability to support humanity and other species. A sustainable future will require sweeping changes in public behaviour. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behaviour change. This ground-breaking book is the primary resource for the emerging new field of community-based social marketing, and an invaluable guide for anyone involved in designing public education programs with the goal of promoting sustainable behaviour, from recycling and energy efficiency, to alternative transportation.

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  • Title Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
  • Author Doug McKenzie-Mohr; Smith, William.
  • Binding unknown
  • Edition First Edition
  • Pages 160
  • Language ENG
  • Publisher New Society Publishers, Gabriola Island, British Columbia, Canada
  • Date June 29, 1999
  • ISBN 9780865714069
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education...
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

by McKenzie-Mohr, Doug

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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education...
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

by McKenzie-Mohr, Doug, Smith, William

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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing

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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing

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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing

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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing

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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education...
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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

by Doug McKenzie-Mohr,William Smith

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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)

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Fostering Sustainable Behavior  An Introduction to Community-Based Social Marketing
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Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing

by McKenzie-Mohr, Doug and William Smith

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Gabriola Island BC, Canada: New Society Publishers, 2008. Outer corners lightly rubbed right at tips. 160 pages.. Tenth Printing. Soft Cover. Very Good+. 8vo - over 7¾" - 9¾" tall.
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