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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Paperback - 1994

by Al Ries; Jack Trout

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The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.

Summary

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

Reader reviews for The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

From the rear cover

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Details

  • Title The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
  • Author Al Ries; Jack Trout
  • Binding Paperback
  • Edition First Paperback
  • Pages 160
  • Volumes 1
  • Language ENG
  • Publisher Harper Business, New York, New York, U.S.A.
  • Publication date 1994-04-27
  • Features Index, Table of Contents
  • ISBN 9780887306662 / 0887306667
  • Weight 0.28 lbs (0.13 kg)
  • Dimensions 8.1 x 5.3 x 0.39 in (20.57 x 13.46 x 0.99 cm)
  • Themes
    • Theometrics: Secular
  • Category Business / Economics / Finance
  • Library of Congress subjects Marketing
  • Library of Congress Catalogue Number 92053334
  • Dewey Decimal Code 658.8

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The 22 Immutable Laws of Marketing Violate Them At Your Own Risk!

The 22 Immutable Laws of Marketing Violate Them At Your Own Risk!

by Ries, Al & Jack Trout

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Harperbusiness. Very Good. 1994. Softcover. 0887306667 . Very good, clean copy with minimal shelf wear. Pages straight. ; 8vo 8" - 9" tall; 143 pages .
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22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
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22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries,Jack Trout

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Paperback
ISBN 10 / ISBN 13
9780887306662 / 0887306667
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Harper Business, April 1994. Trade Paperback . General. All books on our shelves are good condition - lightly read or worn - unless otherwise indicated. The Bluestocking Bookshop provides high-quality used and new books and gift items at deep discounts. Shipping media mail. Follow on Instagram for New Arrival stories and bookseller recommendations.
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

by Ries, Al; Trout, Jack

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HarperBusiness. First Paperback Edition. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

by Ries, Al; Trout, Jack

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  • Paperback
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HarperBusiness. First Paperback Edition. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

by Ries, Al; Trout, Jack

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ISBN 10 / ISBN 13
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HarperBusiness, 1994. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

by Ries, Al; Trout, Jack

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HarperBusiness, 1994. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
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The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two

by Trout, Jack, Ries, Al

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ISBN 10 / ISBN 13
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HarperCollins Publishers. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
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The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two

by Trout, Jack, Ries, Al

  • Used
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Used
ISBN 10 / ISBN 13
9780887306662 / 0887306667
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Description:
HarperCollins Publishers. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Stock photo: cover may vary

The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two

by Trout, Jack, Ries, Al

  • Used
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Used
ISBN 10 / ISBN 13
9780887306662 / 0887306667
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Description:
HarperCollins Publishers. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$10.42
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The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Stock photo: cover may vary

The 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two

by Trout, Jack, Ries, Al

  • Used
Condition
Used
ISBN 10 / ISBN 13
9780887306662 / 0887306667
Quantity available
1
Seller
Item price
A$10.42
Free Delivery to USA

Show details

Description:
HarperCollins Publishers. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Add to wish list
Item price
A$10.42
Free Delivery to USA