The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two Paperback - 1994
by Al Ries; Jack Trout
The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations.
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From the rear cover
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Details
- Title The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
- Author Al Ries; Jack Trout
- Binding Paperback
- Edition First Paperback
- Pages 160
- Volumes 1
- Language ENG
- Publisher Harper Business, New York, New York, U.S.A.
- Publication date 1994-04-27
- Features Index, Table of Contents
- ISBN 9780887306662 / 0887306667
- Weight 0.28 lbs (0.13 kg)
- Dimensions 8.1 x 5.3 x 0.39 in (20.57 x 13.46 x 0.99 cm)
-
Themes
- Theometrics: Secular
- Category Business / Economics / Finance
- Library of Congress subjects Marketing
- Library of Congress Catalogue Number 92053334
- Dewey Decimal Code 658.8
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The 22 Immutable Laws of Marketing Violate Them At Your Own Risk!
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