Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services Paperback - 2000
by Guy Kawasaki; Michele Moreno
The former "chief evangelist" of Apple and a maverick business strategist is back, this time using his battle-tested lessons to help revolutionaries--entrepreneurs, engineers, inventors, product managers, and small business owners--become visionaries.
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First line
From the rear cover
Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.
Create Like a God
Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.
Command Like a King
Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).
Work Like a Slave
Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.
Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.
Details
- Title Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
- Author Guy Kawasaki; Michele Moreno
- Binding Paperback
- Edition 1st Pbk. Ed
- Pages 224
- Volumes 1
- Language ENG
- Publisher Harper Business, New York, New York, U.S.A.
- Publication date April 25, 2000
- ISBN 9780887309953 / 088730995X
- Weight 0.39 lbs (0.18 kg)
- Dimensions 8.22 x 5.34 x 0.56 in (20.88 x 13.56 x 1.42 cm)
- Category Business / Economics / Finance
- Library of Congress Catalogue Number 98-11636
- Dewey Decimal Code 658.575
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Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
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