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The Female Brand: Using the Female Mindset to Succeed in Business
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The Female Brand: Using the Female Mindset to Succeed in Business Hardback - 2009 - 1st Edition

by Catherine Kaputa

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From the publisher

Women make up 51 per cent of the workforce, but only a tiny two per cent are Fortune 500 CEOs. Which begs the question: why do talented women have trouble succeeding in business? Catherine Kaputa provides the answer in this how-to and how-to-think guide for women who want to maximize their potential.The real world rewards perception as well as talent and hard work. That's why the author believes the most important application for branding is not for products, places and companies, but for individuals. To succeed beyond the mid-level in corporations, women must build a successful career identity-- a brand-- one that's authentic, focused and relevant.Drawing on the latest findings of experts in fields of brain science and gender research, Kaputa shows women how to build a brand around their personal strengths and their aptitude as women. This inspirational guide will help any woman come away motivated and with a clear perspective on how to create more confidence, happiness and career success.

Details

  • Title The Female Brand: Using the Female Mindset to Succeed in Business
  • Author Catherine Kaputa
  • Binding Hardback
  • Edition number 1st
  • Edition 1
  • Pages 182
  • Volumes 1
  • Language ENG
  • Publisher Davies-Black Publishing, Boston, MA
  • Publication date 2009-06
  • ISBN 9780891062844 / 089106284X
  • Weight 1 lbs (0.45 kg)
  • Dimensions 9 x 6.2 x 0.8 in (22.86 x 15.75 x 2.03 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Success in business, Businesswomen
  • Library of Congress Catalogue Number 2008048675
  • Dewey Decimal Code 658.409

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The Female Brand : Using the Female Mindset to Succeed in Business

The Female Brand : Using the Female Mindset to Succeed in Business

by Catherine Kaputa

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Brealey Publishing, Nicholas, 2009. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Female Brand: Using the Female Mindset to Succeed in Business
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The Female Brand: Using the Female Mindset to Succeed in Business

by Catherine Kaputa

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ISBN 10 / ISBN 13
9780891062844 / 089106284x
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Davies-Black Publishing, 09/15/2009. 1. Hardcover. Used; Very Good. **WE SHIP WITHIN 24 HRS FROM LONDON, UK, 98% OF OUR ORDERS ARE RECEIVED WITHIN 7-10 DAYS. We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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The Female Brand: Using the Female Mindset to Succeed in Business

The Female Brand: Using the Female Mindset to Succeed in Business

by Kaputa, Catherine

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The Female Brand: Using the Female Mindset to Succeed in Business
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The Female Brand: Using the Female Mindset to Succeed in Business

by Kaputa, Catherine

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UNKNO, 2009-06-25. 1. hardcover. Used: Good. 6.34x0.70x9.38. Buy with confidence. Excellent Customer Service & Return policy.
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The Female Brand: Using the Female Mindset to Succeed in Business
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The Female Brand: Using the Female Mindset to Succeed in Business

by Kaputa, Catherine

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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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The Female Brand
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The Female Brand

by Catherine Kaputa

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9780891062844 / 089106284X
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Consulting Psychologists Press, Incorporated , pp. xvii + 182 . Hardback. New.
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The Female Brand: Using the Female Mindset to Succeed in Business
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The Female Brand: Using the Female Mindset to Succeed in Business

by Kaputa, Catherine

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Hardcover
ISBN 10 / ISBN 13
9780891062844 / 089106284X
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UNKNO, 2009-06-25. Hardcover. New. In shrink wrap. Looks like an interesting title!
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A$131.94
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