The Secrets of Consulting Paperback - 1986

Partial Contents- Why Consulting Is So ToughSherby's Laws of Consulting - The Law of Raspberry Jam - Weinbergs' Law of Twins - The Hard Laws of Consulting- Cultivating a Paradoxical Frame of MindWhy Paradox? - Optimitis and The Tradeoff Treatment - The Orange Juice Test- Being Effective When You Don't Know What You're DoingThe Problem with Specialists - Featuring Failure - Faking Success- Seeing What's ThereThe Law of the Hammer - The Study of History - The Why Whammy - Seeing Beyond the Conspicuous - The Five-Minute Rule- Seeing What's Not ThereMissing Tools - Reasoning from What Isn't There - How to See What Isn't There - On Being Ridiculous - Loosening Up Your Thinking - Brown's Brilliant Bequest- Avoiding TrapsStaying Out of Trouble - Laws, Rules, and Edicts - The Art of Setting Triggers- Amplifying Your ImpactThe Consultant's Survival Kit - Keeping Ahead of Your Clients- Gaining Control of ChangeWeinbergs' Law Inverted - Prescott's Pickle Principle - The Forces of Change - Controlling Small Changes - The Weinberg Test- How to Make Changes SafelyPandora's Pox - Living with Failure - Preventive Medicine - Rhonda's Revelations- What to Do When They ResistAppreciating Resistance - Getting the Resistance Out in the Open - Preventing Resistance- Marketing Your ServicesHow Consultants Get Started - The Laws of Marketing - Marketing for Quality- Putting a Price on Your HeadSex and The First Law of Pricing - Image and The Second Law of Pricing - More Than Money: The Third Law of Pricing - Negotiation and The Eighth Law of Pricing- How to Be TrustedImage and The First Law of Trust - Fairness and The Second Law of Trust - Lost Trust and The Third Law- Getting People to Follow YourAdviceRoots - Lessons from the FarmReadings and Other Experiences: Where to Go If You Want MoreListing of Laws, Rules, and Principles