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The Hidden Persuaders
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The Hidden Persuaders Paperback - 2007

by Vance Packard; Introduction by Mark Crispin Miller

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Reader reviews for The Hidden Persuaders

From the publisher

"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon

"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review

"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker

Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard's pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.

A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today's corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.

Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.

Details

  • Title The Hidden Persuaders
  • Author Vance Packard; Introduction by Mark Crispin Miller
  • Binding Paperback
  • Edition [ Edition: first
  • Pages 200
  • Volumes 1
  • Language ENG
  • Publisher Ig Publishing, U.S.A.
  • Publication date 2007-07-01
  • Features Price on Product - Canadian, Table of Contents
  • ISBN 9780978843106 / 097884310X
  • Weight 0.6 lbs (0.27 kg)
  • Dimensions 8.26 x 6.33 x 0.5 in (20.98 x 16.08 x 1.27 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Control (Psychology), Propaganda
  • Library of Congress Catalogue Number 2007027043
  • Dewey Decimal Code 659.101

Media reviews

Citations

  • Library Journal, 06/01/2008, Page 142

About the author

Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election & Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.

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The Hidden Persuaders
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The Hidden Persuaders

by Packard, Vance

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The Hidden Persuaders

The Hidden Persuaders

by Vance Packard

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Ig Publishing, 2007. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Hidden Persuaders

The Hidden Persuaders

by Vance Packard

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ISBN 10 / ISBN 13
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Ig Publishing, Incorporated, 2007. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Hidden Persuaders

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The Hidden Persuaders

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Ig Publishing, Incorporated, 2007. Paperback. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Hidden Persuaders

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The Hidden Persuaders
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The Hidden Persuaders

by Packard, Vance

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ISBN 10 / ISBN 13
9780978843106 / 097884310X
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