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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy Hardback - 2008

by David Maister

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From the publisher

We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. This simple insight, if accepted, has profound implications for

  1. How organizations should think about strategy
  2. How they should think about clients, marketing and selling and
  3. How they should think about management.

In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers and organizations can overcome the temptations of the short-term and actually do what they already know is good for them.

Details

  • Title Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
  • Author David Maister
  • Binding Hardback
  • Edition First edition, f
  • Pages 274
  • Volumes 1
  • Language ENG
  • Publisher Spangle Press, Boston, Mass.
  • Publication date 2008-01-01
  • Features Bibliography, Dust Cover, Index, Table of Contents
  • ISBN 9780979845710 / 0979845718
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9.2 x 6.35 x 0.93 in (23.37 x 16.13 x 2.36 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Organizational effectiveness, Organizational change
  • Library of Congress Catalogue Number 2007936862

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Citations

  • Harvard Business Review, 03/01/2008, Page 30

About the author

David Maister is widely acknowledged as one of the world's leading authorities on the management of professional service firms. For 25 years, he has acted as a consultant to the most prominent professional firms around the world. He is the author of the bestselling books Managing the Professional Service Firm, True Professionalism, The Trusted Advisor, Practice What You Preach and First Among Equals.
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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy
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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

by Maister, David

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Strategy and the Fat Smoker : Doing What's Obvious but Not Easy

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Strategy and the Fat Smoker : Doing What's Obvious but Not Easy

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Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

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