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Brand Rituals: How Successful Brands Bond with Customers for Life
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Brand Rituals: How Successful Brands Bond with Customers for Life Hardback - 2012

by Zain Raj

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Reader reviews for Brand Rituals: How Successful Brands Bond with Customers for Life

From the publisher

In Brand Rituals: How Successful Brands Bond with Customers for Life, Zain Raj, a recognized leader in the marketing and strategy space, posits that companies and their brands have the ability to drive significant business impact by creating a bond with their most loyal customers. Raj calls this a Brand Ritual, a deep, abiding relationship that customers build with brands that becomes an integral part of their lives. The book discusses how it's no longer about consumer beliefs; it's all about customer behavior. It challenges the five existing marketing myths that no longer serve us and provides a clearly defined four-stage approach to a Brand Ritual. A higher number of bonded customers is not only possible but absolutely necessary if you and your company want to create sustainable brands that defy competitors for decades.

Details

  • Title Brand Rituals: How Successful Brands Bond with Customers for Life
  • Author Zain Raj
  • Binding Hardback
  • Pages 194
  • Volumes 1
  • Language ENG
  • Publisher Spyglass Publishing Group
  • Publication date 2012-01
  • ISBN 9780984633708 / 0984633707
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.1 x 6.1 x 0.9 in (23.11 x 15.49 x 2.29 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.827

About the author

Zain Raj is the chief executive officer of Hyper Marketing, the largest independent marketing-services network in North America. Hyper Marketing was formed by SolutionSet MediaWhiz Partnership's January 2012 merger with D.L. Ryan Cos., the largest independent promotion and shopper marketing firm in the U.S. The newly formed company has 1,300 employees in 24 offices across the country, and delivers digital, direct, data, local, promotion, and shopper marketing programs to some of the world's best-known brands. Ad Age recently defined Hyper Marketing as a a transaction-drivena network far different from the holding companies' business approach, which has been to tack on digital and sales-oriented capabilities to their traditional suite of services. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions."

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Brand Rituals: How Successful Brands Bond with Customers for Life
Stock photo: cover may vary

Brand Rituals: How Successful Brands Bond with Customers for Life

by Raj, Zain

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  • Hardback
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Very good
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Hardcover
ISBN 10 / ISBN 13
9780984633708 / 0984633707
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Spyglass Publishing Group, Inc., 2012-01-24. Hardcover. Very Good. 1.0000 in x 9.0000 in x 6.3000 in.
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Brand Rituals: How Successful Brands Bond with Customers for Life
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Brand Rituals: How Successful Brands Bond with Customers for Life

by Raj, Zain

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ISBN 10 / ISBN 13
9780984633708 / 0984633707
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Spy Glass Pub. Acceptable. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Brand Rituals : How Successful Brands Bond with Customers for Life

Brand Rituals : How Successful Brands Bond with Customers for Life

by Zain Raj

  • Used
  • Very good
  • Hardback
Condition
Very good
Binding
Hardcover
ISBN 10 / ISBN 13
9780984633708 / 0984633707
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Spy Glass Publishing, 2012. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Brand Rituals : How Successful Brands Bond with Customers for Life
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Brand Rituals : How Successful Brands Bond with Customers for Life

by Raj, Zain

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ISBN 10 / ISBN 13
9780984633708 / 0984633707
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Spy Glass Publishing. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Brand Rituals: How Successful Brands Bond With Customers for Life
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Brand Rituals: How Successful Brands Bond With Customers for Life

by Raj, Zain

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ISBN 10 / ISBN 13
9780984633708 / 0984633707
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Spy Glass Pub, 2012. Hardcover. New. 192 pages. 9.00x6.30x1.00 inches.
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Brand Rituals: How Successful Brands Bond with Customers for Life
Stock photo: cover may vary

Brand Rituals: How Successful Brands Bond with Customers for Life

by Raj, Zain

  • Used
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  • Hardback
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Binding
Hardcover
ISBN 10 / ISBN 13
9780984633708 / 0984633707
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Brand Rituals:How Successful Brands Bond with Customers for Life
Stock photo: cover may vary

Brand Rituals:How Successful Brands Bond with Customers for Life

by Raj, Zain

  • New
  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780984633708 / 0984633707
Quantity available
1
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Description:
Spyglass Publishing Group Inc, 2012-01-24. Hardcover. New. In shrink wrap. Looks like an interesting title!
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Item price
A$128.26
A$8.68 Delivery to USA