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Consumer Behaviour and Analytics
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Consumer Behaviour and Analytics Paperback - 2023

by Andrew Smith

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From the publisher

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Details

  • Title Consumer Behaviour and Analytics
  • Author Andrew Smith
  • Binding Paperback
  • Pages 214
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2023-11-08
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781032388342 / 103238834X
  • Weight 0.72 lbs (0.33 kg)
  • Dimensions 9.21 x 6.14 x 0.48 in (23.39 x 15.60 x 1.22 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior, Marketing - Data processing
  • Library of Congress Catalogue Number 2023022040
  • Dewey Decimal Code 658.834

About the author

Andrew Smith, BSc, MSc, PhD, is the founding Director of the transdisciplinary N/LAB at Nottingham University Business School, UK, where he is Professor of Consumer Behaviour & Analytics. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and analytics and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK, among others. These projects have involved various entities, multinationals and NGOs (including Co-op, Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian, among others). In 2023, he received a Leverhulme Trust Fellowship award.

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Consumer Behaviour and Analytics

Consumer Behaviour and Analytics

by Andrew Smith

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Paperback / softback. New. The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
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Consumer Behaviour and Analytics

by Andrew Smith

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Paperback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research a
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Consumer Behaviour and Analytics
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Consumer Behaviour and Analytics (Mastering Business Analytics)
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Consumer Behaviour and Analytics (Mastering Business Analytics)

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CONSUMER BEHAVIOUR AND ANALYTICS
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CONSUMER BEHAVIOUR AND ANALYTICS

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CONSUMER BEHAVIOUR AND ANALYTICS
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CONSUMER BEHAVIOUR AND ANALYTICS

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Consumer Behaviour and Analytics
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