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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them Paperback - 2024

by Arthur G. Cook

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The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecas

Details

  • Title Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them
  • Author Arthur G. Cook
  • Binding Paperback
  • Pages 234
  • Volumes 1
  • Language ENG
  • Publisher Gower
  • Publication date 2024-06-24
  • ISBN 9781032838571 / 1032838574
  • Weight 0.85 lbs (0.39 kg)
  • Dimensions 9.7 x 6.7 x 0.5 in (24.64 x 17.02 x 1.27 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 112

About the author

Arthur G. Cook is a Principal with ZS, a management consulting firm specializing in the pharmaceutical industry. Previously he was Director of Global Forecasting for Syntex Pharmaceuticals. Art has been involved in pharmaceutical forecasting for over 30 years, has worked with many major pharmaceutical companies on their forecasting processes, and has created forecasts for over 150 therapy areas. He has written and presented widely on the subject of forecasting, portfolio management, market research, and pricing for the pharmaceutical industry.

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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them

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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them

by Arthur G. Cook

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Paperback / softback. New. The second edition of Forecasting for the Pharmaceutical Industry continues to be a definitive guide for forecasters as well as the multitude of decision makers and executives who rely on forecasts in their decision making. The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecas
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Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and...

Forecasting for the Pharmaceutical Industry: Models for New Product and In-Market Forecasting and How to Use Them

by Arthur G. Cook

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