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Public Relations Cases
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Public Relations Cases Paperback - 2012

by Jerry Hendrix; Darrell Hayes; Pallavi Kumar

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Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Details

  • Title Public Relations Cases
  • Author Jerry Hendrix; Darrell Hayes; Pallavi Kumar
  • Binding Paperback
  • Edition [ Edition: Ninth
  • Pages 448
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning, Boston, MA
  • Publication date 2012-01
  • Illustrated Yes
  • ISBN 9781111344429 / 1111344426
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9 x 6.2 x 0.7 in (22.86 x 15.75 x 1.78 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Public relations - United States, Publicity
  • Library of Congress Catalogue Number 2011937903
  • Dewey Decimal Code 659.2

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Public Relations Cases
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Public Relations Cases

by Hendrix, Jerry; Hayes, Darrell; Kumar, Pallavi

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9781111344429 / 1111344426
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Cengage Learning. 9. Acceptable. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Public Relations Cases
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Public Relations Cases

by Hendrix, Jerry; Hayes, Darrell; Kumar, Pallavi

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Acceptable
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ISBN 10 / ISBN 13
9781111344429 / 1111344426
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Cengage Learning. 9. Acceptable. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way. Teacher, instructor or professional edition.
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Public Relations Cases
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Public Relations Cases

by Hendrix, Jerry,Kumar, Pallavi,Hayes, Darrell

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Cengage Learning, 1/1/2012 12:00:01 AM. paperback. Acceptable. 0.5906 in x 8.9764 in x 6.3780 in. Pages include notes, underlining, or highlighting This is a former library/ rental copy with stickers, inserts, and markings
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Public Relations Cases
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Public Relations Cases

by Hayes, Darrell C., Hendrix, Jerry A., Kumar, Pallavi Damani

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Public Relations Cases
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Public Relations Cases

by Hendrix, Jerry

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Cengage Learning, 2012-01-01. 9. paperback. Used: Good. 6.25x0.50x8.75. Buy with confidence. Excellent Customer Service & Return policy.
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Public Relations Cases
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Public Relations Cases

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Public Relations Cases
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Public Relations Cases

by Hendrix, Jerry A.; Hayes, Darrell C.; Kumar, Pallavi Damani

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Cengage Learning, 2012-01-01. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking
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Public Relations Cases
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Wadsworth Pub Co, 2011. Paperback. New. 9th edition. 425 pages. 8.75x6.25x0.50 inches.
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Public Relations Cases
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Public Relations Cases

by Jerry A. Hendrix, Darrell C. Hayes, Pallavi Damani Kumar

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[ Edition: Ninth ]
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ISBN 10 / ISBN 13
9781111344429 / 1111344426
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[ Edition: Ninth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Wadsworth Publishing Pub Date: 1/1/2012 Binding: Paperback Pages: 425
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Public Relations Cases
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Public Relations Cases

by Hendrix, Jerry

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Paperback
ISBN 10 / ISBN 13
9781111344429 / 1111344426
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Cengage Learning, 2012-01-01. 9. paperback. New. 6.25x0.50x8.75. Buy with confidence. Excellent Customer Service & Return policy.
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