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Marketing Models: Multivariate Statistics and Marketing Analytics
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Marketing Models: Multivariate Statistics and Marketing Analytics Paperback - 2012 - 1st Edition

by Dawn Iacobucci

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From the publisher

One of the larger challenges of teaching modeling is the issue of balancing quantitative skill sets with qualitative concepts. Students require familiarity with specific mathematical concepts and formulas in order to perform basic tasks. This is a topic that is being taken very seriously in the discipline. Many companies routinely collect massive amounts of customer data, which requires marketing modelers to translate that data into information that may be used to make fact-based strategic and tactical decisions. Marketers are being challenged to illustrate and demonstrate the financial return and measurement of their actions and marketing dashboards and metrics are becoming more important. This book was itself designed in part from a customer perspective, and each chapter also covers a marketing topic using the optimal methods.

Details

  • Title Marketing Models: Multivariate Statistics and Marketing Analytics
  • Author Dawn Iacobucci
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 206
  • Volumes 1
  • Language ENG
  • Publisher South Western Educational Publishing
  • Publication date 2012-09
  • Illustrated Yes
  • ISBN 9781111525842 / 1111525846
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 9.9 x 8 x 0.4 in (25.15 x 20.32 x 1.02 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Multivariate analysis, Marketing - Statistical methods
  • Library of Congress Catalogue Number 2012944428
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MARKETING MODELS MULTIVARIATE STATISTICS AND MARKETING ANALYTICS (PB 2013)
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