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This Is PR: The Realities of Public Relations
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This Is PR: The Realities of Public Relations Paperback - 2012 - 11th Edition

by Doug Newsom; Judy Turk; Dean Kruckeberg

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From the publisher

Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, you'll have resources you can take away from the classroom.

Details

  • Title This Is PR: The Realities of Public Relations
  • Author Doug Newsom; Judy Turk; Dean Kruckeberg
  • Binding Paperback
  • Edition number 11th
  • Edition 11
  • Pages 384
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning
  • Publication date 2012-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents, Textbook
  • ISBN 9781111836832 / 1111836833
  • Weight 1.45 lbs (0.66 kg)
  • Dimensions 9.8 x 7.9 x 0.6 in (24.89 x 20.07 x 1.52 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Communication in marketing, Public relations
  • Library of Congress Catalogue Number 2011938130
  • Dewey Decimal Code 659.2
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