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Managerial Economics For Dummies Paperback - 2013 - 1st Edition
by Robert Graham
From the rear cover
Learn to:
- Make sense of complicated business concepts
- Improve your critical thinking skills
- Apply managerial economics to make sound managerial decisions
The easy way to make sense of managerial economics
Does the study of managerial economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how managerial economics enhances analytical skills, aids in problem-solving, and assists rational decision making. If you're enrolled in business courses or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.
- Managerial Economics 101 -- get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determination
- Whose side are you on? -- make sense out of the relationship between price and quantity to understand why consumers are willing to purchase more at lower prices (and how business owners can influence that relationship)
- Know your rivals -- find out how to determine price in situations ranging from an extremely large number of rivals (perfect competition) to no rivals (monopoly)
- Risky business -- discover how to execute your mission and maximize profit in a world of risk and uncertainty
Open the book and find:
- Tips to increase profit
- Input vs. output and production costs vs. supply
- The lowdown on price discrimination
- Techniques to help you balance your profit goals with the goals of your employees
- Managerial mistakes (and how to avoid them)
- Critical concepts you'll want to remember
Details
- Title Managerial Economics For Dummies
- Author Robert Graham
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 384
- Volumes 1
- Language ENG
- Publisher For Dummies
- Date 2013-03-04
- Features Index, Price on Product - Canadian, Table of Contents
- ISBN 9781118412046 / 1118412044
- Weight 1.24 lbs (0.56 kg)
- Dimensions 9.3 x 7.41 x 0.87 in (23.62 x 18.82 x 2.21 cm)
- Dewey Decimal Code 338.502
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