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Grow the Core: How to Focus on Your Core Business for Brand Success Hardback - 2013 - 1st Edition
by David Taylor
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From the publisher
From the jacket flap
Grow the Core shows you how to grow by selling more of the stuff that made you famous and profitable, rather than relying only on stretching your brand into new markets. It provides powerful tools, techniques and tips on how to apply them to your business today.
The comprehensive programme covers four crucial key aspects of growing the core:
- Why Grow the Core? clearly defining the core of your brand, and making the case inside the business to focus talent and money on core growth, not just stretching into new markets
- Grow the Core principles being distinctive through "fresh consistency", driving distribution and premiumising your brand
- Grow the Core workouts six practical workouts covering product, design, communication, distribution, packaging and core range extension
Details
- Title Grow the Core: How to Focus on Your Core Business for Brand Success
- Author David Taylor
- Binding Hardback
- Edition number 1st
- Edition 1
- Pages 256
- Volumes 1
- Language ENG
- Publisher Wiley
- Publication date 2013-02-25
- Features Bibliography, Index
- ISBN 9781118484715 / 1118484711
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.2 x 6.1 x 1.3 in (23.37 x 15.49 x 3.30 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Category Business / Economics / Finance
- Library of Congress subjects Branding (Marketing), Strategic planning
- Library of Congress Catalogue Number 2012042402
- Dewey Decimal Code 658.827
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