Experience Design: A Framework for Integrating Brand, Experience, and Value Paperback - 2013 - 1st Edition
by Patrick Newbery; Kevin Farnham
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From the publisher
From the rear cover
What will your customers experience today?
Businesses thrive when they can engage customers. While many companies understand that design is a powerful tool for engagement, they lack the vocabulary, tools, and processes required to enable design to make a difference. Experience Design provides a new way for business and design to collaborate by explaining how to integrate brand, value, and customer experience to build engagement. You'll learn how to think about design as a system of interdependent processes and outcomes, and work with design partners more efficiently to create better quality experiences across the entire customer journey.
A reference tool for both business leaders and designers, Experience Design will keep your team focused on what's most important.
"Following in the footsteps of Walter Dorwin Teague's 1940 Industrial Design classic Design this Day, Newbery and Farnham's book defines a place for Experience Design in a world that is shifting from physical to digital. The duo's authoritative take on how experience designers knit together the fields of design and business shows how they relentlessly anticipate, intuit, model and create value for organizations of all kinds. Experience Design both brings about a new level of understanding and asserts the value of this rapidly evolving field."
--John Maeda, President, Rhode Island School of Design
Details
- Title Experience Design: A Framework for Integrating Brand, Experience, and Value
- Author Patrick Newbery; Kevin Farnham
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 240
- Volumes 1
- Language ENG
- Publisher Wiley
- Publication date 2013-08-26
- Features Bibliography, Index
- ISBN 9781118609637 / 1118609638
- Weight 1 lbs (0.45 kg)
- Dimensions 8.9 x 6 x 0.6 in (22.61 x 15.24 x 1.52 cm)
-
Themes
- Aspects (Academic): Business Aspects
- Category Business / Economics / Finance
- Library of Congress subjects Industrial design, Product design
- Library of Congress Catalogue Number 2013014154
- Dewey Decimal Code 658.575
About the author
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