Building for Everyone: Expand Your Market with Design Practices from Google's Product Inclusion Team Hardback -

PRAISE FOR BUILDING FOR EVERYONE

"The work Annie Jean-Baptiste has done at Google to encourage and scale inclusive product design has been nothing short of exceptional; it is a true gift to now see this knowledge codified and broadly accessible so that everyone can design and build more inclusive products."
--CARA SHORTSLEEVE, CEO of The Leadership Consortium (TLC)

"Applying an inclusive lens throughout product development helps companies create better products for a more diverse group of users by embedding inclusion right from the beginning. Annie and her team's work in product inclusion provides a powerful way to proactively design and test useful products for large, untapped audiences."
--YOLANDA MANGOLINI, Director, Global Programs-Global Food Team at Google

"Annie Jean-Baptiste is one of a handful of leaders who has thought deeply about this topic, at scale, for a long time. Her approach transcends 'good intentions' and is grounded in first principles--understanding the why as well as the how of the practice of product inclusion. I've had the chance to work closely with Annie over many projects, and I've learned something every time. Highly recommended."
--BRADLEY HOROWITZ, Vice President of Product, Google

"This book is an invaluable resource for those wanting to make significant strides in how their organization thinks about and broadly implements product inclusion initiatives!"
--DELECIA KREVET, Director, People Operations, Google

"How do we make diversity and inclusion a core part of everything we do? This is a question that many companies are, and every company should be, asking. This guide gives answers grounded in case examples and research. The tools and insights provided will make any organization better able to develop new products in an increasingly diverse world."
--DR. ALVA TAYLOR, Tuck School of Business, Director of the Center for Digital Strategies

"Annie Jean-Baptiste is undoubtedly one of Google's greatest assets. Annie's expertise in the area of product inclusion has rendered her one of the most sought-after speakers on the tech circuit and beyond. The inclusive design strategies that Annie implements should be scaled across industries. She is a true business pioneer whose innovative strategies and ideas will continue to transform industry."
--ERIKA MUNRO KENNERLY, Senior Vice President, Associate General Counsel, Endeavor