Stock photo: cover may vary
Statistical Methods in Customer Relationship Management Hardback - 2012 - 1st Edition
by V. Kumar; J. Andrew Petersen
Add to wish list
Reader reviews for Statistical Methods in Customer Relationship Management
Write a review for this book
Important Terms and Guidelines
- Please focus on the book’s content and context. Also, add any personal comments as to how you enjoyed the book. Substantiate your likes and dislikes. You may make comparisons to other books.
- Reviews must be at least 140 characters in length.
- Please do not reveal critical plot elements.
- This is not a help line. Contact customer support if you need help.
Your review must not include:
- Obscenities, discriminatory language, or other insulting language not suitable for public domain
- Advertisements, “spam” content, or references to other products, offers or websites.
- Email addresses, URLs, phone numbers, physical addresses or other contact information.
- Overly critical comments about other reviews or reviewers
- Time-sensitive material (i.e. promotional tours, seminars, lectures, etc.)
- Availability, price, or alternative ordering/shipping information
From the rear cover
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.
Statistical Methods in Customer Relationship Management:
- Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.
- Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.
- Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.
- Presents models and concepts that span across the introductory, advanced, and specialist levels.
Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Details
- Title Statistical Methods in Customer Relationship Management
- Author V. Kumar; J. Andrew Petersen
- Binding Hardback
- Edition number 1st
- Edition 1
- Pages 288
- Volumes 1
- Language ENG
- Publisher Wiley, Chichester, U.K.
- Publication date 2012-09-24
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9781119993209 / 1119993202
- Weight 1.1 lbs (0.50 kg)
- Dimensions 9.3 x 6 x 0.7 in (23.62 x 15.24 x 1.78 cm)
- Category Business / Economics / Finance
- Library of Congress subjects Customer relations - Management, Customer relations - Management -
- Library of Congress Catalogue Number 2012012175
- Dewey Decimal Code 658.812
About the author
More Copies for Sale
Stock photo: cover may vary
Statistical Methods in Customer Relationship Management
by Kumar, V. and Petersen, J.A.
- Used
- Hardback
- Condition
- Used
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119993209 / 1119993202
- Quantity available
- 1
- Seller
- Item price
-
A$126.54A$26.72 Delivery to USA
Show details
Add to wish list
Item price
A$126.54
A$26.72
Delivery to USA
Statistical Methods in Customer Relationship Management
by V. Kumar
- New
- Hardback
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119993209 / 1119993202
- Quantity available
- 255
- Seller
- Item price
-
A$151.02A$15.41 Delivery to USA
Show details
Add to wish list
Item price
A$151.02
A$15.41
Delivery to USA
Statistical Methods in Customer Relationship Management
by V. Kumar
- New
- Hardback
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119993209 / 1119993202
- Quantity available
- 10
- Seller
- Item price
-
A$153.93A$19.20 Delivery to USA
Show details
Add to wish list
Item price
A$153.93
A$19.20
Delivery to USA
Statistical Methods in Customer Relationship Management
by V. Kumar
- New
- Hardback
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119993209 / 1119993202
- Quantity available
- 10
- Seller
- Item price
-
A$161.99A$19.20 Delivery to USA
Show details
Add to wish list
Item price
A$161.99
A$19.20
Delivery to USA
Stock photo: cover may vary
Statistical Methods in Customer Relationship Management
by Kumar, V. and Petersen, J.A.
- Used
- Condition
- New
- ISBN 10 / ISBN 13
- 9781119993209 / 1119993202
- Quantity available
- 5
- Seller
- Item price
-
A$130.58A$5.74 Delivery to USA
Show details
Add to wish list
Item price
A$130.58
A$5.74
Delivery to USA
Stock photo: cover may vary
Statistical Methods in Customer Relationship Management
by Petersen, J. Andrew
- Used
- Good
- Hardback
- Condition
- Good
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119993209 / 1119993202
- Quantity available
- 1
- Seller
- Item price
-
A$162.97Free Delivery to USA
Show details
Add to wish list
Item price
A$162.97
Free Delivery to USA
Stock photo: cover may vary
Statistical Methods in Customer Relationship Management
by Kumar, V. and Petersen, J.A.
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9781119993209 / 1119993202
- Quantity available
- 5
- Seller
- Item price
-
A$175.16A$5.74 Delivery to USA
Show details
Add to wish list
Item price
A$175.16
A$5.74
Delivery to USA
Stock photo: cover may vary
Statistical Methods in Customer Relationship Management
by Kumar, Viba/ Petersen, Andrew
- New
- Hardback
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119993209 / 1119993202
- Quantity available
- 2
- Seller
- Item price
-
A$235.03A$48.23 Delivery to USA
Show details
Add to wish list
Item price
A$235.03
A$48.23
Delivery to USA
Stock photo: cover may vary
Statistical Methods in Customer Relationship Management
by Kumar, V
- New
- Hardback
- first
- Condition
- New
- Edition
- 1
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119993209 / 1119993202
- Quantity available
- 1
- Seller
- Item price
-
A$180.70Free Delivery to USA
Show details
Add to wish list
Item price
A$180.70
Free Delivery to USA
Stock photo: cover may vary
Statistical Methods in Customer Relationship Management
by V. Kumar J. Andrew Petersen Viba Kumar
- New
- Hardback
- Condition
- New
- Binding
- Hardcover
- ISBN 10 / ISBN 13
- 9781119993209 / 1119993202
- Quantity available
- 3
- Seller
- Item price
-
A$203.20A$5.74 Delivery to USA
Show details
Add to wish list
Item price
A$203.20
A$5.74
Delivery to USA
