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Consumer Behavior
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Consumer Behavior Hardback - 2012

by Wayne D. Hoyer; Deborah J. Macinnis; Rik Pieters

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From the publisher

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

Details

  • Title Consumer Behavior
  • Author Wayne D. Hoyer; Deborah J. Macinnis; Rik Pieters
  • Binding Hardback
  • Edition [ Edition: Sixth
  • Pages 560
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning, U.S.A
  • Publication date 2012-08
  • Illustrated Yes
  • ISBN 9781133435211 / 1133435211
  • Weight 2.95 lbs (1.34 kg)
  • Dimensions 10.9 x 8.6 x 1 in (27.69 x 21.84 x 2.54 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior
  • Library of Congress Catalogue Number 2012941536
  • Dewey Decimal Code 658.834

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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D.,MacInnis, Deborah J.,Pieters, Rik

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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik

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Cengage Learning. 6. Acceptable. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D.; MacInnis, Deborah J.; Pieters, Rik

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Cengage Learning. 6. Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Consumer Behavior
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Consumer Behavior

by Pieters, Rik, Hoyer, Wayne D., MacInnis, Deborah J

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Cengage South-Western. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behavior
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Consumer Behavior

by Pieters, Rik, Hoyer, Wayne D., MacInnis, Deborah J

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Cengage South-Western. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behavior
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Consumer Behavior

by Pieters, Rik, Hoyer, Wayne D., MacInnis, Deborah J

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9781133435211 / 1133435211
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Cengage South-Western. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behavior
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Consumer Behavior

by Pieters, Rik, Hoyer, Wayne D., MacInnis, Deborah J

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Cengage South-Western. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D

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Cengage Learning, 2012-08-10. 6. hardcover. Used: Good. 8.75x1.00x11.25. Buy with confidence. Excellent Customer Service & Return policy.
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Consumer Behavior (6th Ed)
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Consumer Behavior (6th Ed)

by Hoyer, Wayne

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South-Western College Pub, 2013. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9781133435211
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Consumer Behavior
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Consumer Behavior

by Hoyer, Wayne D.

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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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