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Creativity and Strategic Innovation Management: Directions for Future Value in
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Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times Paperback - 2017 - 2nd Edition

by Malcolm Goodman

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Reader reviews for Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times

From the publisher

Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form an innovative guide to survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman and Dingli emphasise the importance of a strategic approach to management through fostering creative processes.

Revised and updated for a second edition, this ground-breaking book now includes:

  • A new section on contemporary themes in innovation management, such as the use of social media and sustainability.
  • More coverage of entrepreneurship, ethics, diversity issues and the legal aspects of technology and innovation management.
  • More international cases and real life examples.

The book is also supported by a range of new tutor support materials.

This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach by Goodman and Dingli also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.

Details

  • Title Creativity and Strategic Innovation Management: Directions for Future Value in Changing Times
  • Author Malcolm Goodman
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 326
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2017-03-27
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781138675100 / 1138675105
  • Weight 1.28 lbs (0.58 kg)
  • Dimensions 9.69 x 6.85 x 0.74 in (24.61 x 17.40 x 1.88 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Creative ability in business, Technological innovations - Management
  • Library of Congress Catalogue Number 2016043124
  • Dewey Decimal Code 658.406

About the author

Malcolm Goodman is Senior Teaching Fellow at Durham University, UK.

Sandra M. Dingli is Associate Professor at The Edward de Bono Institute for the Design & Development of Thinking, University of Malta, Malta.

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CREATIVITY AND STRATEGIC INNOVATION MANAGEMENT : DIRECTIONS FOR FUTURE VALUE IN CHANGING TIMES, 2ND EDITION

by MALCOLM GOODMAN, SANDRA M. DINGLI

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CREATIVITY AND STRATEGIC INNOVATION MANAGEMENT : DIRECTIONS FOR FUTURE VALUE IN CHANGING TIMES,...
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CREATIVITY AND STRATEGIC INNOVATION MANAGEMENT : DIRECTIONS FOR FUTURE VALUE IN CHANGING TIMES, 2ND EDITION

by MALCOLM GOODMAN, SANDRA M. DINGLI

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