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Export Strategy: Markets and Competition (RLE Marketing)
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Export Strategy: Markets and Competition (RLE Marketing) Hardback - 2014

by Nigel Piercy

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Reader reviews for Export Strategy: Markets and Competition (RLE Marketing)

From the publisher

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Details

  • Title Export Strategy: Markets and Competition (RLE Marketing)
  • Author Nigel Piercy
  • Binding Hardback
  • Pages 284
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Publication date 2014-09-16
  • ISBN 9781138790193 / 1138790192
  • Weight 1.5 lbs (0.68 kg)
  • Dimensions 9.1 x 6.2 x 1.1 in (23.11 x 15.75 x 2.79 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.848

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Export Strategy: Markets and Competition

Export Strategy: Markets and Competition

by Nigel Piercy

  • New
  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781138790193 / 1138790192
Quantity available
1
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Item price
A$214.86
A$19.25 Delivery to USA

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Description:
Hardback. New. This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.
Add to wish list
Item price
A$214.86
A$19.25 Delivery to USA
Export Strategy: Markets and Competition (RLE Marketing)

Export Strategy: Markets and Competition (RLE Marketing)

by Nigel Piercy

  • New
  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781138790193 / 1138790192
Quantity available
245
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Item price
A$234.64
A$15.46 Delivery to USA

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Description:
Hardcover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of ke
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Item price
A$234.64
A$15.46 Delivery to USA
Export Strategy
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Export Strategy

by Piercy, Nigel,

  • New
Condition
New
ISBN 10 / ISBN 13
9781138790193 / 1138790192
Quantity available
5
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Item price
A$199.01
A$5.76 Delivery to USA

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new.
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A$199.01
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Export Strategy
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Export Strategy

by Piercy, Nigel,

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New
ISBN 10 / ISBN 13
9781138790193 / 1138790192
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A$199.01
A$5.76 Delivery to USA

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Description:
like new.
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Item price
A$199.01
A$5.76 Delivery to USA
Export Strategy: Markets and Competition
Stock photo: cover may vary

Export Strategy: Markets and Competition

by Piercy, Nigel

  • New
  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781138790193 / 1138790192
Quantity available
2
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Item price
A$290.66
A$29.02 Delivery to USA

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Description:
Routledge, 2014. Hardcover. New. 1st edition. 284 pages. 9.50x6.50x1.00 inches.
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Item price
A$290.66
A$29.02 Delivery to USA