Selling Color To People: A Book On How To Sell Color In Commercial Products And Advertising To The American Public Hardback - 2012

""Selling Color To People"" is a comprehensive guidebook written by Faber Birren on the art of selling color in commercial products and advertising to the American public. The book explores the psychology behind color and its impact on consumer behavior, and provides practical advice on how to effectively use color in marketing campaigns. Birren draws on his extensive experience as a color consultant and researcher to offer insights into the cultural and emotional associations that different colors evoke, and how these can be leveraged to create compelling brand identities and advertising messages. The book covers a wide range of topics, including color theory, color psychology, color symbolism, and color trends, and is filled with examples and case studies from real-world advertising campaigns. Whether you are a marketer, designer, or simply interested in the power of color, ""Selling Color To People"" is an essential resource for anyone looking to understand how to use color to sell products and ideas to the American public.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.