The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability Hardback -

"Bashan's book radiates with practical advice. With remarkable clarity and humor, Bashan manages a well thought out, well researched and infinitely readable book on what everyone wants yet few know how to achieve: creativity. A go-to guide for the 'how' of creativity at any company, organization, or career."
-Jonah Berger, Wharton Marketing Professor and bestselling author of Contagious and The Catalyst

"The Creator Mindset offers not only practical advice but is also packed with reams of quality research. Bashan shows how anyone can learn or re-learn how to be creative.
-Nir Eyal, bestselling author of Hooked and Indistractable

"In business and in life, creativity is too important to be left to "the creatives." Nir Bashan's engaging and instructive book explains the attributes, habits, skills, and techniques that all of us can use to bring out our "inner creative." Once you've understood the limits of working harder, and even smarter, you can start working more creatively--and actually get things done. This book shows you how."
- William C. Taylor, cofounder of Fast Company and author of Simply Brilliant

"Creativity is a discipline. That means it can be learned by anyone in any organization. This is expressed beautifully by Nir Bashan in The Creator Mindset."
-Greg McKeown, author of the New York Times bestseller Essentialism and host of "The Essentialist" podcast

"The Creator Mindset makes a compelling case for why leaders must not let analytic thinking come at the cost of creativity. Bashan offers tools to shift your thinking to embrace creativity--unlocking your potential to see things the way they should be, then problem solve, and innovate."
-General Stanley McChrystal, CEO of McChrystal Group