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Reality In Advertising
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Reality In Advertising Paperback -

by Rosser Reeves

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Reader reviews for Reality In Advertising

From the publisher

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Details

  • Title Reality In Advertising
  • Author Rosser Reeves
  • Binding Paperback
  • Pages 124
  • Volumes 1
  • Language ENG
  • Publisher Lulu.com
  • ISBN 9781387028047 / 1387028049
  • Weight 0.43 lbs (0.20 kg)
  • Dimensions 9 x 6 x 0.29 in (22.86 x 15.24 x 0.74 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 659.1

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Reality In Advertising
Stock photo: cover may vary

Reality In Advertising

by Reeves, Rosser

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9781387028047 / 1387028049
Quantity available
1
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Item price
A$112.73
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Item price
A$112.73
Free Delivery to USA