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Words That Work: It's Not What You Say, It's What People Hear
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Words That Work: It's Not What You Say, It's What People Hear Paperback - 2008

by Frank Luntz

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Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

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From the publisher

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Details

  • Title Words That Work: It's Not What You Say, It's What People Hear
  • Author Frank Luntz
  • Binding Paperback
  • Edition [ Edition: Repri
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Grand Central Publishing, New York
  • Publication date 2008-08-01
  • Features Bibliography, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9781401309299 / 1401309291
  • Weight 0.68 lbs (0.31 kg)
  • Dimensions 8.04 x 5.32 x 0.95 in (20.42 x 13.51 x 2.41 cm)
  • Age range 18 to UP years
  • Grade levels 13 - UP
  • Category Business / Economics / Finance
  • Library of Congress subjects Popular culture - United States, Communication in politics
  • Library of Congress Catalogue Number 2009464788
  • Dewey Decimal Code 808.042

About the author

Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT& T, Pfizer, and McDonald's. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.
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Words That Work: It's Not What You Say, It's What People Hear
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Words That Work: It's Not What You Say, It's What People Hear

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Words That Work: It's Not What You Say, It's What People Hear

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Words That Work: It's Not What You Say, It's What People Hear

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Words That Work : It's Not What You Say, It's What People Hear

by Frank Luntz

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Words That Work : It's Not What You Say, It's What People Hear
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Words That Work : It's Not What You Say, It's What People Hear

by Luntz, Frank

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Words That Work : It's Not What You Say, It's What People Hear
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Words That Work : It's Not What You Say, It's What People Hear

by Luntz, Frank

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ISBN 10 / ISBN 13
9781401309299 / 1401309291
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Grand Central Publishing. Used - Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$11.71
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Words That Work : It's Not What You Say, It's What People Hear
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Words That Work : It's Not What You Say, It's What People Hear

by Luntz, Frank

  • Used
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ISBN 10 / ISBN 13
9781401309299 / 1401309291
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Better World Books
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Description:
Grand Central Publishing. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$11.71
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Words That Work : It's Not What You Say, It's What People Hear
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Words That Work : It's Not What You Say, It's What People Hear

by Luntz, Frank

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ISBN 10 / ISBN 13
9781401309299 / 1401309291
Quantity available
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Better World Books
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Item price
A$11.71
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Description:
Grand Central Publishing. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$11.71
Free Delivery to USA
Words That Work : It's Not What You Say, It's What People Hear
Stock photo: cover may vary

Words That Work : It's Not What You Say, It's What People Hear

by Luntz, Frank

  • Used
Condition
Used
ISBN 10 / ISBN 13
9781401309299 / 1401309291
Quantity available
1
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Better World Books
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Item price
A$11.71
Free Delivery to USA

Show details

Description:
Grand Central Publishing. Used - Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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