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Click: What Millions of People Are Doing Online and Why It Matters
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Click: What Millions of People Are Doing Online and Why It Matters Hardback - 2008

by Bill Tancer

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From the publisher

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.

As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.

Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

Details

  • Title Click: What Millions of People Are Doing Online and Why It Matters
  • Author Bill Tancer
  • Binding Hardback
  • Edition First Edition
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Grand Central Publishing, New York
  • Publication date 2008-09
  • Illustrated Yes
  • ISBN 9781401323042 / 1401323049
  • Weight 0.97 lbs (0.44 kg)
  • Dimensions 9.63 x 6.5 x 0.75 in (24.46 x 16.51 x 1.91 cm)
  • Age range 18 to UP years
  • Grade levels 13 - UP
  • Category Business / Economics / Finance
  • Library of Congress subjects Web usage mining, Internet users - United States - Psychology
  • Library of Congress Catalogue Number 2008016758
  • Dewey Decimal Code 006.312

About the author

Bill Tancer is the General Manager of Global Research at Hitwise, an online competitive intelligence company. In addition to his weekly column, "The Science of Search," on Time.com, he has been interviewed and quoted widely in the press, including the Wall Street Journal, the New York Times, USA Today, Business Week, Forbes Online and CNN Money. He has also appeared on NPR, MSNBC, Dow Jones Market Watch, CNBC, CNN Radio and CBS Radio.
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Click : What Millions of People Are Doing Online and Why It Matters SOFT COVER
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