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Billions: Selling to the New Chinese Consumer
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Billions: Selling to the New Chinese Consumer Paperback - 2007

by Tom Doctoroff; Foreword by Martin Sorrell

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Reader reviews for Billions: Selling to the New Chinese Consumer

From the publisher

This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China--especially those preparing for the 2008 Olympics in Beijing--shouldn't be without this book.

Details

  • Title Billions: Selling to the New Chinese Consumer
  • Author Tom Doctoroff; Foreword by Martin Sorrell
  • Binding Paperback
  • Edition Reprint
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher St. Martin's Griffin, New York
  • Publication date 2007-01-01
  • Illustrated Yes
  • Features Illustrated, Index, Price on Product - Canadian, Table of Contents
  • ISBN 9781403976635 / 1403976635
  • Weight 0.7 lbs (0.32 kg)
  • Dimensions 8.9 x 5.9 x 0.7 in (22.61 x 14.99 x 1.78 cm)
  • Themes
    • Cultural Region: Asian - Chinese
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.834

About the author

Tom Doctoroff is Greater China CEO for J. Walter Thompson and Asia Pacific's leading speaker on Chinese marketing, advertising, and corporate culture. He lives in Shanghai, China.

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Billions : Selling to the New Chinese Consumer
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Billions : Selling to the New Chinese Consumer

by Doctoroff, Tom

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New York: Palgrave MacMillan. xiii + 225 pages, illustrated, tables, index. . Fine. Paperback. 1st paperback Edition.. 2007.
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Billions : Selling to the New Chinese Consumer
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Billions : Selling to the New Chinese Consumer

by Doctoroff, Tom

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St. Martin's Press. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Billions: Selling to the New Chinese Consumer
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Billions: Selling to the New Chinese Consumer

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Billions: Selling to the New Chinese Consumer

Billions: Selling to the New Chinese Consumer

by Tom Doctoroff

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Paperback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This book cracks the code of marketing to the New Chinese Consumer--all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not
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Billions: Selling to the New Chinese Consumer
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Billions: Selling to the New Chinese Consumer

by Doctoroff, Tom

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St. Martin's Griffin, 2007-01-23. First Edition. paperback. New. 6.00x0.54x9.00. Buy with confidence. Excellent Customer Service & Return policy.
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MacMillan , pp. 240 . Papeback. New.
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Billions: Selling to the New Chinese Consumer
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Billions: Selling to the New Chinese Consumer

by Doctoroff, Tom

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ISBN 10 / ISBN 13
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