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Marketing Planning and Strategy
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Marketing Planning and Strategy Hardback - 2009

by Subash C. Jain

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From the publisher

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Details

  • Title Marketing Planning and Strategy
  • Author Subash C. Jain
  • Binding Hardback
  • Edition International Ed
  • Pages 643
  • Volumes 1
  • Language ENG
  • Publisher Cengage Learning
  • Publication date 2009-03
  • Illustrated Yes
  • ISBN 9781426639074 / 1426639074
  • Weight 3.8 lbs (1.72 kg)
  • Dimensions 10.9 x 8.6 x 1.5 in (27.69 x 21.84 x 3.81 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.8

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Marketing : Planning and Strategy

Marketing : Planning and Strategy

by Subash C. Jain

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  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9781426639074 / 1426639074
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CENGAGE Learning Custom Publishing, 2009. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Marketing: Planning and Strategy, 8th Edition
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Marketing: Planning and Strategy, 8th Edition

by Subash C. Jain

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  • Hardback
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Cengage Learning. hardcover. Good. 0x0x0. Buy with confidence. Excellent Customer Service & Return policy.
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International Edition

Intl. Ed.

Marketing : Planning And Strategy, 8th ed.

by Subash C. Jain | George T. Haley

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International Edition
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Paperback
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Cengage. Softcover. Brand New. “International Edition” - ISBN number and front cover may be different, but CONTENTS are same as the US edition. We ship fast via USPS/FedEx/DHL/Aramex Express Services. No shipping to PO BOX, APO, FPO addresses. Kindly provide day time phone number in order to ensure smooth delivery. Printed in black & white in English language. Territorial restrictions may be printed on the book. We may ship from Asian regions for inventory purpose. 100% Customer satisfaction guaranteed!" We use Fast Shipping via DHL/FEDEX/UPS
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Marketing: Planning and Strategy, 8th Edition
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Marketing: Planning and Strategy, 8th Edition

by Subash C. Jain

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  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9781426639074 / 1426639074
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Marketing: Planning and Strategy, 8th Edition
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Marketing: Planning and Strategy, 8th Edition

by Subash C. Jain

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  • Hardback
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Used
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8th
Binding
Hardcover
ISBN 10 / ISBN 13
9781426639074 / 1426639074
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Cengage Learning, 2009-03-02. 8th. hardcover. Used: Good. 8.75x1.25x11.25. Buy with confidence. Excellent Customer Service & Return policy.
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