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Neo-PR: Public Relations in a Postmodern World
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Neo-PR: Public Relations in a Postmodern World Hardback - 2015 - 2nd Edition

by Christopher Caldiero

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From the publisher

Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of Neo-PR and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world.

Details

  • Title Neo-PR: Public Relations in a Postmodern World
  • Author Christopher Caldiero
  • Binding Hardback
  • Edition number 2nd
  • Edition 2
  • Pages 135
  • Volumes 1
  • Language ENG
  • Publisher Peter Lang Inc., International Academic Publi
  • Publication date 2015
  • Features Bibliography, Index
  • ISBN 9781433125348 / 143312534X
  • Weight 0.75 lbs (0.34 kg)
  • Dimensions 8.9 x 5.9 x 0.5 in (22.61 x 14.99 x 1.27 cm)
  • Category Education / Teaching
  • Library of Congress subjects Postmodernism, Public relations
  • Library of Congress Catalogue Number 2015025396
  • Dewey Decimal Code 306

About the author

Christopher Caldiero (PhD., Rutgers University) is Associate Professor of Communication Studies at Fairleigh Dickinson University. His work has appeared in the Journal of Public Relations Research and the American Communication Journal. He is the winner of three top paper awards from the National Communication Association.
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