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Media Edge; Media Logic and Social Reality
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Media Edge; Media Logic and Social Reality Hardback - 2014

by David L. Altheide

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Reader reviews for Media Edge; Media Logic and Social Reality

From the publisher

This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in 'Media Logic', co-authored with Robert P. Snow in 1979.
Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.
From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.

Details

  • Title Media Edge; Media Logic and Social Reality
  • Author David L. Altheide
  • Binding Hardback
  • Pages 200
  • Volumes 1
  • Language ENG
  • Publisher Peter Lang Us
  • Publication date 2014-11-17
  • ISBN 9781433126451 / 1433126451
  • Weight 0.83 lbs (0.38 kg)
  • Dimensions 8.9 x 5.9 x 0.6 in (22.61 x 14.99 x 1.52 cm)
  • Themes
    • Interdisciplinary Studies: Communication Studies
  • Category Language Arts / Linguistics / Literacy
  • Library of Congress Catalogue Number 2014021274
  • Dewey Decimal Code 302.23

About the author

David Altheide, PhD, is Emeritus Regents' Professor on the faculty of Justice and Social Inquiry in the School of Social Transformation at Arizona State University.

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Media Edge: Media Logic and Social Reality
Stock photo: cover may vary

Media Edge: Media Logic and Social Reality

by Altheide, David L.

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  • Hardback
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Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781433126451 / 1433126451
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
A$191.95
Free Delivery to USA