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Marketing Research: Methodological Foundations [With Access Code]
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Marketing Research: Methodological Foundations [With Access Code] Hardback - 2009

by Dawn Iacobucci; Gilbert A. Churchill

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Reader reviews for Marketing Research: Methodological Foundations [With Access Code]

From the publisher

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today's marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it's practiced today. The book's thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today's learners and as an invaluable reference tool for professionals throughout their careers."

Details

  • Title Marketing Research: Methodological Foundations [With Access Code]
  • Author Dawn Iacobucci; Gilbert A. Churchill
  • Binding Hardback
  • Edition [ Edition: Tenth
  • Pages 604
  • Volumes 1
  • Language ENG
  • Publisher South Western Educational Publishing
  • Publication date 2009-10
  • Illustrated Yes
  • ISBN 9781439081013 / 1439081018
  • Weight 2.85 lbs (1.29 kg)
  • Dimensions 10.1 x 8 x 1.1 in (25.65 x 20.32 x 2.79 cm)
  • Category Business / Economics / Finance

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Marketing Research : Methodological Foundations (with Qualtrics Card)
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Marketing Research : Methodological Foundations (with Qualtrics Card)

by Iacobucci, Dawn, Churchill, Gilbert A

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Marketing Research : Methodological Foundations (with Qualtrics Card)
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Marketing Research : Methodological Foundations (with Qualtrics Card)

by Iacobucci, Dawn, Churchill, Gilbert A

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ISBN 10 / ISBN 13
9781439081013 / 1439081018
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Cengage South-Western. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Research: Methodological Foundations [With Access Code]

Marketing Research: Methodological Foundations [With Access Code]

by Iacobucci, Dawn; Churchill, Gilbert A., Jr.

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Marketing Research: Methodological Foundations (with Qualtrics Card)
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Marketing Research: Methodological Foundations (with Qualtrics Card)

by Iacobucci, Dawn

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Marketing Research: Methodological Foundations (with Qualtrics Card)
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Marketing Research: Methodological Foundations (with Qualtrics Card)

by Iacobucci, Dawn

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Marketing Research: Methodological Foundations (with Qualtrics Card)
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Marketing Research: Methodological Foundations (with Qualtrics Card)

by Iacobucci, Dawn

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ISBN 10 / ISBN 13
9781439081013 / 1439081018
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Marketing Research: Methodological Foundations (with Qualtrics Card)
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Marketing Research: Methodological Foundations (with Qualtrics Card)

by Iacobucci, Dawn; Churchill, Gilbert A

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  • Hardback
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ISBN 10 / ISBN 13
9781439081013 / 1439081018
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South-Western College Pub, 2009-10-20. Hardcover. Good. US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA
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Marketing Research: Methodological Foundations (with Qualtrics Card)
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Marketing Research: Methodological Foundations (with Qualtrics Card)

by Iacobucci, Dawn

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ISBN 10 / ISBN 13
9781439081013 / 1439081018
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Brand: Cengage Learning, 2009-10-20. 10. hardcover. New. 8.25x1.25x10.25. Buy with confidence. Excellent Customer Service & Return policy.
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Item price
A$145.39
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