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Introduction to Marketing - Principles of Wholesale and Retail Distribution
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Introduction to Marketing - Principles of Wholesale and Retail Distribution Hardback - 2008

by Paul Dulaney Converse

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Reader reviews for Introduction to Marketing - Principles of Wholesale and Retail Distribution

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This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.

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  • Title Introduction to Marketing - Principles of Wholesale and Retail Distribution
  • Author Paul Dulaney Converse
  • Binding Hardback
  • Pages 620
  • Volumes 1
  • Language ENG
  • Publisher Meisel Press
  • Publication date 2008-11-04
  • ISBN 9781443722995 / 1443722995
  • Weight 2.05 lbs (0.93 kg)
  • Dimensions 8.5 x 5.5 x 1.5 in (21.59 x 13.97 x 3.81 cm)
  • Category Business / Economics / Finance

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Introduction to Marketing - Principles of Wholesale and Retail Distribution

Introduction to Marketing - Principles of Wholesale and Retail Distribution

by Paul Dulaney Converse

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  • Hardback
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Hardcover
ISBN 10 / ISBN 13
9781443722995 / 1443722995
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Hardcover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one canno
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Introduction To Marketing - Principles Of Wholesale And Retail Distribution

Introduction To Marketing - Principles Of Wholesale And Retail Distribution

by Paul D. Converse

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9781443722995 / 1443722995
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Introduction to Marketing: Principles of Wholesale and Retail Distribution
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Introduction to Marketing: Principles of Wholesale and Retail Distribution

by Converse, Paul D./ Jones, Fred M.

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Meisel Pr, 2008. Hardcover. New. 606 pages. 8.50x5.50x1.50 inches.
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Introduction To Marketing - Principles Of Wholesale and Retail Distribution
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Introduction To Marketing - Principles Of Wholesale and Retail Distribution

by Converse, Paul D,

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Introduction to Marketing - Principles of Wholesale and Retail Distribution
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Introduction to Marketing - Principles of Wholesale and Retail Distribution

by Converse, Paul Dulaney

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ISBN 10 / ISBN 13
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Introduction To Marketing - Principles Of Wholesale and Retail Distribution
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Introduction To Marketing - Principles Of Wholesale and Retail Distribution

by Converse, Paul D,

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ISBN 10 / ISBN 13
9781443722995 / 1443722995
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A$116.08
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Introduction To Marketing - Principles Of Wholesale And Retail Distribution
Stock photo: cover may vary

Introduction To Marketing - Principles Of Wholesale And Retail Distribution

by Paul D. Converse

  • New
  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781443722995 / 1443722995
Quantity available
4
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Read Books (UK) , pp. 620 . Hardback. New.
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