Home Adwords "Made Easy" For Small Business Owners: What Google Adwords are & how to use them to make more profit in your business. by Eoin O'Leary (ISBN: 9781478219880)

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Adwords "Made Easy" For Small Business Owners: What Google Adwords are & how to use them to make more profit in your business. Paperback - 2012

Name: Adwords "Made Easy" For Small Business Owners: What Google Adwords are & how to use them to make more profit in your business
Price: 5.79 USD
Availability: InStock
Author: O'Leary, Eoin
ISBN: 9781478219880

by Eoin O'Leary

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From the publisher

Adwords "Made Easy" For Small Business Owners is NOT a How To Boook, it is a condensed book that helps to explain what Google Adwords are and how to use them to make more profit in your business.

Full of tips from a Google Adwords expert, from his many years experience working with his accounts & the Adwords Accounts of Clients.

Subject covered, from The Table Of Contents

Google AdWords, Some History
How Google AdWords Works
What is Pay-Per-Click?
Why Use Google AdWords?

Reasons Businesses Should Use Google AdWords
What are "Keywords"?
What are YOUR keywords?
The Final Step in Keyword Research

Keywords & Google Trends
Focus - The Google Adwords Secret
Your Google Adwords Landing Page
Landing Page Gold

Match Types
AdWords Costs
Calculating Return on Investment
What To Use As A Budget?

How is Your Google AdWords Ads Display Position Determined?
How The Google AdWords Winning Bidder Is Decided
What is Quality Score?
Types Of Google Adwords Adverts

Google Adwords Image, Audio and Video Ads
Google Display Network
AdWords Language & Location Targeting
Using Google Analytics to monitor your progress

Google AdWords Tips & Tricks
Disadvantages of Google AdWords
Resources

This book is a quick read & particularly helpful if you are trying to decided if Google Adwords is something worth doing for your business.

Details

Title Adwords "Made Easy" For Small Business Owners: What Google Adwords are & how to use them to make more profit in your business.
Author Eoin O'Leary
Binding Paperback
Pages 60
Volumes 1
Language ENG
Publisher Createspace Independent Publishing Platform
Publication date 2012-08-01
ISBN 9781478219880 / 1478219882
Weight 0.15 lbs (0.07 kg)
Dimensions 7.99 x 5 x 0.12 in (20.29 x 12.70 x 0.30 cm)
Category Business / Economics / Finance

About the author

Eoin O'Leary has been involved in Digital Marketing since 1994, back when there was eMail & not much else and he learned what he could from the limited information available at the time. After being a director in two start-up Small Businesses in early 2000, he could see that Marketing was the life blood of any company and that Internet Marketing was the future. It was then he began to take a far more serious interest in learning Internet Marketing, spending over US$18,000 on courses, books & seminars. In 2009. he became a Qualified Google Advertising Professional and he now specialize in helping Small Business Owners get more clients for their business. He works with a limited number of Small Business Owners that sell a service, to help them maximize the return on investment for their Digital Marketing. If you want to contact him about the possibility of working with him, just go to www.eoinoleary.com

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