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Media and Communication Research Methods: An Introduction to Qualitative and
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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches Paperback - 2015 - 4th Edition

by Berger

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Reader reviews for Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

From the publisher

Media and Communication Research Methods, Fourth Edition is a concise and practical text designed to give students a step-by-step introduction to conducting media and communication research. Offering real-world insights along with the author's signature animated style, this text makes the discussion of complex qualitative and quantitative methods easy to comprehend.

Packed with detailed examples and practical exercises, the Fourth Edition of this bestselling introductory text includes a new chapter on discourse analysis; expanded discussion of social media, expanded coverage of the research process, and more. Ideal for undergraduate and graduate students conducting research for the first time, this accessible text will help students understand, practice, and master media and communication research.

Details

  • Title Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
  • Author Berger
  • Binding Paperback
  • Edition number 4th
  • Edition 4
  • Pages 440
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Publication date 2015-11
  • ISBN 9781483377568 / 1483377563
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9 x 6 x 0.9 in (22.86 x 15.24 x 2.29 cm)
  • Category Language Arts / Linguistics / Literacy
  • Library of Congress subjects Mass media - Research - Methodology, Communication - Research - Methodology
  • Library of Congress Catalogue Number 2015028126
  • Dewey Decimal Code 302.230

About the author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

by Berger, Arthur A

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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

by Berger, Arthur A

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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

by Berger, Arthur A

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by Berger, Arthur A

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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches
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Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

by Berger, Arthur A

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