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Introduction to Media Literacy
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Introduction to Media Literacy Paperback - 2015

by W. James Potter

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From the publisher

Introduction to Media Literacy builds students' media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered--from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence--in a concise format that keeps students focused on effectively improving their media literacy skills.

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Details

  • Title Introduction to Media Literacy
  • Author W. James Potter
  • Binding Paperback
  • Edition [ Edition: first
  • Pages 296
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Publication date 2015-08-26
  • Features Bibliography, Glossary, Index
  • ISBN 9781483379586 / 1483379582
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 9.1 x 7.2 x 0.6 in (23.11 x 18.29 x 1.52 cm)
  • Category Language Arts / Linguistics / Literacy
  • Library of Congress subjects Media literacy
  • Library of Congress Catalogue Number 2016297235
  • Dewey Decimal Code 302.23

About the author

W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 11th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.

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Introduction to Media Literacy
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