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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Paperback - 2015

by Frederick Allen


Details

  • Title Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
  • Author Frederick Allen
  • Binding Paperback
  • Pages 510
  • Volumes 1
  • Language ENG
  • Publisher Open Road Integrated Media, Inc.
  • Date 2015-10-27
  • Features Bibliography, Index
  • ISBN 9781504019859 / 1504019857
  • Weight 1.28 lbs (0.58 kg)
  • Dimensions 8 x 5.25 x 1.15 in (20.32 x 13.34 x 2.92 cm)
  • Library of Congress subjects Coca-Cola Company - History, Soft drink industry - United States - History
  • Dewey Decimal Code 338.7

About the author

Frederick Allen was an award-winning reporter and political columnist with the Atlanta Journal-Constitution from 1972 to 1987, after which he joined CNN as a chief analyst and commentator covering the 1988 presidential election. His essays for the program Inside Politics earned CNN a CableACE Award, and Allen was called the "best political analyst" by the editors of the Hotline. Allen is the author of three books, including his history of the Coca-Cola Company, Secret Formula; Atlanta Rising, a history of modern Atlanta; and A Decent, Orderly Lynching, an account of the vigilantes of Montana. He was honored by the Western History Association with the inaugural Michael P. Malone Award for his research into vigilante symbolism, and is currently working on a book about Theodore Roosevelt. Allen graduated from Phillips Academy (Andover) and earned a BA in journalism from the University of North Carolina, Chapel Hill. He and his wife, Linda, live in Atlanta, Georgia, and Big Sky, Montana.
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

by Allen, Frederick

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ISBN 10 / ISBN 13
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

by Allen, Frederick

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ISBN 10 / ISBN 13
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