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Library Public Relations, Promotions, and Communications
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Library Public Relations, Promotions, and Communications Hardback - 1997

by Lisa A. Wolfe

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From the publisher

This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.

Details

  • Title Library Public Relations, Promotions, and Communications
  • Author Lisa A. Wolfe
  • Binding Hardback
  • Pages 208
  • Volumes 1
  • Language ENG
  • Publisher Neal-Schuman Publishers, New York, New York, U.S.A
  • Publication date 1997-03
  • ISBN 9781555702663 / 155570266X
  • Weight 1.51 lbs (0.68 kg)
  • Dimensions 10.98 x 8.55 x 0.56 in (27.89 x 21.72 x 1.42 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 97-1423
  • Dewey Decimal Code 021.7