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Healthcare Market Research: Tools & Techniques for Analyzing and
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Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment Hardback - 1997

by Eric N. Berkowitz

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From the publisher

The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. Filled with market data, sample survey forms, and environmental checklists, the book provides the professional with the necessary tools to effectively reach the new healthcare consumer. Topics include data sources for healthcare marketing research, survey sampling, estimating the use of healthcare services, researching the healthcare consumer, and healthcare marketing in the 21st century.

Details

  • Title Healthcare Market Research: Tools & Techniques for Analyzing and Understanding Today's Healthcare Environment
  • Author Eric N. Berkowitz
  • Binding Hardback
  • Edition First Edition
  • Pages 276
  • Volumes 1
  • Language ENG
  • Publisher Irwin/McGraw-Hill, New York, NY, U.S.A.
  • Publication date 1997-01
  • ISBN 9781557386427 / 1557386420
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.3 x 6.27 x 1.05 in (23.62 x 15.93 x 2.67 cm)
  • Category Medical / Nursing
  • Library of Congress Catalogue Number 96038962
  • Dewey Decimal Code 362.106