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Maintaining and Evolving Successful Commercial Web Sites: Managing Change,
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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement Paperback - 2003

by Ashley Friedlein

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Reader reviews for Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement

From the publisher

Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continues to grow.

Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:

*How can I better manage changes and updates to the Web site?
*How can I scale up to allow more contributions to the site and more content and still maintain quality and control?
*What is content management and how do I go about it?
*How do I go about personalization or community building?
*What is Customer Relationship Management (CRM) and how do I actually do it online?
*How do I measure and report on how well the site is doing?
*How do I avoid information overload?
*How do I maximize the value the site creates?

The book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.

First line

Before we look at how you might create a framework and processes for managing less structured change, it is worth noting that even though the main development project may be finished, it still makes sense to have a process for reviewing and reporting on progress during the maintenance phase of a Web site.

Details

  • Title Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement
  • Author Ashley Friedlein
  • Binding Paperback
  • Edition U. S. EDITION
  • Pages 442
  • Volumes 1
  • Language ENG
  • Publisher Morgan Kaufmann Publishers, Saint Louis, Missouri, U.S.A.
  • Publication date 2003-01-01
  • ISBN 9781558608306 / 1558608303
  • Weight 1.66 lbs (0.75 kg)
  • Dimensions 9.38 x 7.36 x 0.86 in (23.83 x 18.69 x 2.18 cm)
  • Category Computer - Internet
  • Library of Congress subjects Web sites - Management
  • Library of Congress Catalogue Number 2002110022
  • Dewey Decimal Code 005.72

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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer...

Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement

by Ashley Friedlein

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Paperback. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Addresses the realities of successful sites. This book aims to provide the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects. It describes content management & customer rel
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Maintaining & Evolving Successful Commercial Web Sites
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Maintaining & Evolving Successful Commercial Web Sites

by Friedlein

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9781558608306 / 1558608303
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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer...

Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement

by Ashley Friedlein

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Paperback / softback. New. Addresses the realities of successful sites. This book aims to provide the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects. It describes content management & customer relationship management and how to go about implementing them.
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Maintaining and Evolving Successful Commercial Web Sites
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Maintaining and Evolving Successful Commercial Web Sites

by Ashley Friedlein,

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Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships, and Site Measurement (The Morgan Kaufmann Series in Data Management Systems)

by Friedlein, Ashley

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