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Promotion in the Merchandising Environment
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Promotion in the Merchandising Environment Hardback - 2001

by Kristen K. Swanson; Judith C. Everett

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Reader reviews for Promotion in the Merchandising Environment

From the publisher

Swanson and Everett (both teach at Northern Arizona U.) have designed this undergraduate text around the twin themes of integrated marketing communications and the global nature of promotion. A wide variety of media are featured, including: print and broadcast advertising, direct marketing, sales promotion, publicity and public relations, personal

Details

  • Title Promotion in the Merchandising Environment
  • Author Kristen K. Swanson; Judith C. Everett
  • Binding Hardback
  • Edition First Edition Si
  • Pages 587
  • Volumes 1
  • Language ENG
  • Publisher Fairchild Books & Visuals, Scranton
  • Publication date 2001-02
  • Illustrated Yes
  • ISBN 9781563671050 / 1563671050
  • Weight 3.71 lbs (1.68 kg)
  • Dimensions 10.04 x 8.2 x 1.52 in (25.50 x 20.83 x 3.86 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Fashion merchandising
  • Library of Congress Catalogue Number 98074602
  • Dewey Decimal Code 658.8

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Promotion in the Merchandising Environment
Stock photo: cover may vary

Promotion in the Merchandising Environment

by Everett, Judith C., Swanson, Kristen K

  • Used
Condition
Used
ISBN 10 / ISBN 13
9781563671050 / 1563671050
Quantity available
2
Seller
Item price
A$13.22
Free Delivery to USA

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Description:
Fairchild Books. Used - Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Item price
A$13.22
Free Delivery to USA
Promotion in the Merchandising Environment
Stock photo: cover may vary

Promotion in the Merchandising Environment

by Swanson, Kristen K.; Everett, Judith C

  • New
  • Hardback
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781563671050 / 1563671050
Quantity available
1
Seller
Item price
A$175.90
A$8.60 Delivery to USA

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Description:
Fairchild Books, 1999-10-01. Hardcover. New. In shrink wrap. Looks like an interesting title!
Add to wish list
Item price
A$175.90
A$8.60 Delivery to USA