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Attention Economy: Understanding the New Currency of Business
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Attention Economy: Understanding the New Currency of Business Paperback - 2002

by Thomas H. Davenport; John C. Beck

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From the publisher

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.

In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:
1) measuring attention
2) understanding the psychobiology of attention
3) using attention technologies to structure and protect attention
4) adapting lessons from traditional attention industries like advertising

Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.

First line

Rob Lippincott is starved for attention.

Details

  • Title Attention Economy: Understanding the New Currency of Business
  • Author Thomas H. Davenport; John C. Beck
  • Binding Paperback
  • Edition 1st edition
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, New Delhi
  • Publication date September 2002
  • ISBN 9781578518715 / 1578518717
  • Weight 1.3 lbs (0.59 kg)
  • Dimensions 9 x 6.9 x 0.65 in (22.86 x 17.53 x 1.65 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 330

About the author

Thomas H. Davenport is the President's Distinguished Chair at Babson College and a research fellow at the MIT Center for Digital Business.

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The Attention Economy: Understanding the New Currency of Business

Davenport, Thomas H.; Beck, John C

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The Attention Economy: Understanding the New Currency of Business

The Attention Economy: Understanding the New Currency of Business

by Davenport, Thomas H.; Beck, John C.

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The Attention Economy: Understanding the New Currency of Business

by Davenport, Thomas H.; Beck, John C.

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Harvard Business Review Press, 2002. Paperback. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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by Davenport, Thomas H

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Attention Economy: Understanding the New Currency of Business

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The Attention Economy: Understanding the New Currency of Business
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The Attention Economy: Understanding the New Currency of Business

by Davenport, Thomas H

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Attention Economy : Understanding the New Currency of Business
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The Attention Economy: Understanding the New Currency of Business
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The Attention Economy: Understanding the New Currency of Business

by Davenport, Thomas H.

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by Davenport, Thomas H

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