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The Medium Is the Massage Paperback - 2001
by Marshall McLuhan; Quentin Fiore (Other)
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30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, ps ychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
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Details
- Title The Medium Is the Massage
- Author Marshall McLuhan; Quentin Fiore (Other)
- Binding Paperback
- Edition [ Edition: Repri
- Pages 159
- Volumes 1
- Language ENG
- Publisher Gingko Press, Berekeley, California, U.S.A.
- Publication date 2001-08-01
- Illustrated Yes
- Features Illustrated
- ISBN 9781584230700 / 1584230703
- Weight 0.46 lbs (0.21 kg)
- Dimensions 7 x 4.2 x 0.6 in (17.78 x 10.67 x 1.52 cm)
- Category Art & Art Instruction
- Library of Congress subjects Technology and civilization, Mass media - History
- Library of Congress Catalogue Number 2016591417
- Dewey Decimal Code 302.230
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Medium is the Massage,The
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The Medium is the Massage: An Inventory of Effects
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MEDIUM IS THE MESSAGE
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