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OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of
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OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business Paperback - 2009

by Lucas Conley

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Reader reviews for OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business

From the publisher

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore.

From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and "noses"), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.

Details

  • Title OBD: Obsessive Branding Disorder: The Business of Illusion and the Illusion of Business
  • Author Lucas Conley
  • Binding Paperback
  • Edition Reprint
  • Pages 230
  • Volumes 1
  • Language ENG
  • Publisher PublicAffairs
  • Publication date 2009-06
  • ISBN 9781586487041 / 1586487043
  • Weight 0.55 lbs (0.25 kg)
  • Dimensions 8 x 5.1 x 0.7 in (20.32 x 12.95 x 1.78 cm)
  • Category Business / Economics / Finance
  • Dewey Decimal Code 658.827

About the author

Lucas Conley, who began his career at The Atlantic Monthly, is a contributing writer for Fast Company. His work has appeared in The Boston Globe and ESPN: The Magazine, among other publications. Obsessive Branding Disorder is his first book. He lives in Santa Fe, New Mexico.

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Obsessive Branding Disorder : The Illusion of Business and the Business of Illusion

Obsessive Branding Disorder : The Illusion of Business and the Business of Illusion

by Lucas Conley

  • Used
  • Very good
  • Paperback
Condition
Very good
Binding
Paperback
ISBN 10 / ISBN 13
9781586487041 / 1586487043
Quantity available
1
Seller
Item price
A$26.36
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Description:
PublicAffairs, 2009. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Item price
A$26.36
Free Delivery to USA
OBD: Obsessive Branding Disorder : The Business of Illusion and the Illusion of Business
Stock photo: cover may vary

OBD: Obsessive Branding Disorder : The Business of Illusion and the Illusion of Business

by Conley, Lucas

  • Used
  • Good
  • Paperback
Condition
Good
Binding
Paperback
ISBN 10 / ISBN 13
9781586487041 / 1586487043
Quantity available
1
Seller
Item price
A$68.10
Free Delivery to USA

Show details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Add to wish list
Item price
A$68.10
Free Delivery to USA