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Juice: The Creative Fuel That Drives World-Class Inventors
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Juice: The Creative Fuel That Drives World-Class Inventors Hardback - 2004

by Evan I. Schwartz

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The author of "Digital Darwinism" takes readers inside the minds and laboratories of some of today's leading inventors to demystify the critical process by which they imagine and create. Foreword by former Microsoft research chief Myhrvold.

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From the publisher

Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future. With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create.

Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us. Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker. Schwartz reveals the brilliant strategies--including pinpointing problems, crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure--that today's inventors use to journey beyond imagination and bring back ideas that can change the world.

First line

BEFORE THEY CAN MAKE new products, inventors pose new possibilities.

Details

  • Title Juice: The Creative Fuel That Drives World-Class Inventors
  • Author Evan I. Schwartz
  • Binding Hardback
  • Edition 1st edition
  • Pages 238
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, New Delhi
  • Publication date September 2004
  • ISBN 9781591392880 / 1591392888
  • Weight 1.24 lbs (0.56 kg)
  • Dimensions 9.7 x 6.4 x 1.01 in (24.64 x 16.26 x 2.57 cm)
  • Category Business / Economics / Finance
  • Library of Congress Catalogue Number 2004005827
  • Dewey Decimal Code 658.575

About the author

Evan I. Schwartz is a contributing writer for MIT's Technology Review and a former editor at Business Week. He is the author of "The Last Lone Inventor," "Digital Darwinism," and "Webonomics."

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Juice: The Creative Fuel That Drives World-Class Inventors
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