Pull: The Power of the Semantic Web to Transform Your Business Hardback - 2009 - 1st Edition

by David Siegel

The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of somethingcalled the World Wide Web. This book claimed that through a piece of software calleda "browser", which accesses "web sites", the world economy and our daily lives wouldchange forever. Would you have believed even 10 percent of that book? Did you takeadvantage of the first Internet wave and get ahead of the curve? Pull is the blueprint to the next disruptive wave. Some call it Web 3.0; otherscall it the semantic web. It's a fundamental transition from pushing information topulling, using a new way of thinking and collaborating online. Using the principles ofthis book, you will slash 5-20 percent off your bottom line, make your customers happier,accelerate your industry, and prepare your company for the twenty-first century. It isn'tgoing to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible. The semantic web leads to possibilities straight from science fiction, such as buildingsthat can order their own supplies, eliminating the IRS, and lawyers finally making sense.But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting. Through clear examples, case studies, principles, and scenarios, business strategist DavidSiegel takes you on a tour of this new world. You'll learn: -Which industries are already ahead. -Which industries are already dead. -How to make the power shift from pushing to pulling information. -How software, hardware, media, and marketing will all change. -How to plan your own strategy for embracing the semantic web. We are at the beginning of a new technology curve that will affect all areas of business.Right now, you have a choice. You can decide to start preparing for the excitingopportunities that lay ahead or you can leave this book on the shelf and get left in thedust like last time.