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Hooked: How to Build Habit-Forming Products
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Hooked: How to Build Habit-Forming Products Hardback - 2014

by Nir Eyal; Ryan Hoover (Editor)

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This seller has earned a 3.85 of 5 Stars rating from internet customers.
3.85 / 5 (95 total reviews)

Reader reviews for Hooked: How to Build Habit-Forming Products

Review summary

This seller has earned a 3.85 of 5 Stars rating from internet customers.
3.85 / 5 (95 total reviews)

Reviewers largely praised the book’s clear, compact framework for building habit?forming products and its practical, real?world examples. Many found it a fast, useful primer for product teams, with an appreciated—if brief—section on ethics. Critics argued the content can feel simplistic or derivative compared to deeper behavioral science works, and some questioned its research rigor and the premise of designing addictive products. The audiobook drew consistent complaints for flat, author?narrated delivery and a format ill?suited to the reflective material.

Readers say this book is:
insightfulactionablequick readpracticalpolarizingethically complexshallow at timesthought-provokingpoor narrationuseful for product teams

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From the publisher

Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products.

Eyal provides readers with:
- Practical insights to create user habits that stick.
- Actionable steps for building products people love.
- Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Hooked is for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Details

  • Title Hooked: How to Build Habit-Forming Products
  • Author Nir Eyal; Ryan Hoover (Editor)
  • Binding Hardback
  • Edition 1st Edition
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Portfolio, N.Y.
  • Publication date 2014-11-04
  • Illustrated Yes
  • Features Bibliography, Illustrated
  • ISBN 9781591847786 / 1591847788
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.3 x 5.6 x 1.1 in (21.08 x 14.22 x 2.79 cm)
  • Category Business / Economics / Finance
  • Library of Congress subjects Consumer behavior, New products
  • Library of Congress Catalogue Number 2014022222
  • Dewey Decimal Code 658.575

Media reviews

Citations

  • Publishers Weekly, 09/29/2014, Page 0

About the author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com

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Hooked: How to Build Habit-Forming Products
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Hooked: How to Build Habit-Forming Products

by Eyal, Nir

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Hooked : How to Build Habit-Forming Products

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Hooked : How to Build Habit-Forming Products

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Hooked : How to Build Habit-Forming Products

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