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Recycling & Redesigning Logos: A Designer's Guide to Refreshing &
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Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design Paperback - 2010

by Michael Hodgson

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Reader reviews for Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

From the publisher

Redesigns are part of every designer's repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of "recycling" In other words - how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.

Details

  • Title Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design
  • Author Michael Hodgson
  • Binding Paperback
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher Rockport Publishers, Beverly, MA, USA
  • Publication date 2010-09
  • Illustrated Yes
  • ISBN 9781592536115 / 1592536115
  • Weight 1.55 lbs (0.70 kg)
  • Dimensions 10.24 x 8.18 x 0.7 in (26.01 x 20.78 x 1.78 cm)
  • Category Art & Art Instruction
  • Library of Congress subjects Logos (Symbols) - Design
  • Library of Congress Catalogue Number 2010014333
  • Dewey Decimal Code 741.6

About the author

Michael Hodgson is the principal and creative director of Ph.D, a Santa Monica-based design firm whose work is executed across a wide range of mediums including environmental graphic design, books, web, print, motion graphics, and as Visual Personalities, Ph.D's patent-pending blend of branding, logo, and identity.

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Recycling and Redesigning Logos: A Designer's Guide to Refreshing and Rethinking Design
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Recycling and Redesigning Logos: A Designer's Guide to Refreshing and Rethinking Design

by Michael Hodgson

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Rockport Publishers Inc., 2010. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781592536115
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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

by Hodgson, Michael

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Recycling and Redesigning Logos : A Designer's Guide to Refreshing and Rethinking Design
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Recycling and Redesigning Logos : A Designer's Guide to Refreshing and Rethinking Design

by Hodgson, Michael

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Quarto Publishing Group USA. Used - Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Recycling and Redesigning Logos : A Designer's Guide to Refreshing & Rethinking Design

Recycling and Redesigning Logos : A Designer's Guide to Refreshing & Rethinking Design

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Quarto Publishing Group USA, 2010. Flexibound. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design
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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

by Hodgson, Michael

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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design
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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

by Hodgson, Michael

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Rockport Publishers, 2010-09-01. flexibound. Used: Good. 7.99x0.59x10.00. Buy with confidence. Excellent Customer Service & Return policy.
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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design
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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

by Hodgson, Michael

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Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

by Hodgson, Michael; Porter, Matthew

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Beverly, MA, USA: Rockport Publishers, 2010 191 pages with colour photographs. Books listed here are not stored at the shop. Please contact us if you want to pick up a book from Newtown.. Paper Back. Very Good. Size G: 10"-11" Tall (254-279mm).
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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design
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Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

by Hodgson, Michael

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